Answer engine optimisation
Make your business easy for ChatGPT, Perplexity and Google AI Overviews to understand, trust and cite, with the technical foundation done properly.
What is answer engine optimisation (AEO)?
Answer engine optimisation, or AEO, is making a website easy for AI assistants such as ChatGPT, Perplexity and Google AI Overviews to understand, trust and cite. It combines crawler access, structured data, clear question-and-answer content and consistent business details, so the engines can quote you accurately.
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What we build
Structured data
JSON-LD for your organisation, services, articles and breadcrumbs, rendered in the HTML where every crawler sees it.
Entity clarity
Consistent names, profiles and sameAs links so engines know exactly who you are.
AI-crawlable content
llms.txt, clean HTML and crawler rules that let AI assistants read your site.
Answer-ready content
Definitions, FAQs and comparisons written in the shape answer engines extract.
Profile and citation building
Complete, consistent profiles on the platforms AI engines trust.
Monitoring
Regular checks on how and where AI answers mention your business.
Related client work
Delivered for clients, not demos.
A consultation-booking website for a legal services firm
Design, build, SEO and an online consultation flow.
RAYS & RZILSSAn admissions website for a pharma training institute
Design, build, SEO and lead capture for admissions.
JT MakeoversA portfolio and enquiry site for a bridal makeup artist
Design, build, SEO and a mobile-first enquiry flow.
How a project runs
Audit
Technical SEO, schema, entity signals and how AI engines describe you today.
Fix the foundation
Schema, crawlability, llms.txt and entity consistency.
Content
Answer-ready pages for the questions your buyers ask.
Track
Ongoing checks and a short report on what changed.
Tools we work with
Chosen per project; we are not tied to one provider.
Questions about answer engine optimisation
How is AEO different from SEO?
SEO aims to rank your pages as links in search results. AEO makes your content easy for ChatGPT, Perplexity and Google AI Overviews to extract, trust and cite inside their answers. The technical foundation overlaps heavily, so good AEO work improves classic SEO too.
Can you guarantee ChatGPT will mention us?
No one can honestly guarantee that, because AI engines decide what to cite themselves. What we can do is fix the signals they rely on, such as structured data, clear answers, crawler access and consistent business details, then track how often you are cited over time.
Do you also do classic SEO?
Yes. Technical SEO, Core Web Vitals, structured data and internal linking are part of every AEO engagement, because answer engines draw on the same crawlable, well-structured pages that rank in Google. You get one plan that covers both.
Related services
Web and mobile apps
Websites, booking platforms and native apps, designed for speed and search from day one.
LLM engineering
Retrieval-augmented assistants, fine-tuned models and guardrails that hold up in production.
AI consulting
Find where AI pays off in your business, then get a plan you can build on.
Tell us what you want to build
A free 30-minute scoping call with the engineers who would build it. You leave with a clear next step, whether or not we work together.